We Are Rugged Beauty. We designed our brand to represent the expectations, values and lifestyles of the women who inspired it's creation. As a result, our nail polish is free from ten harsh chemicals and is made here in the USA. It's both vegan and free from all animal testing. We have lively collections that represent the various lifestyles our customers embody which contain a wide variety of color palettes for women of all skin tones and ages. Being of the highest integrity, these polishes go on easily, dry quickly and are incredibly durable.